Seven minds. One process. Endless ideas.
Seven minds. One process. Endless ideas.
We are a creative hub focused on idea development and the execution of film concepts. We want to be where companies need creative sparring and a fresh perspective on the stories that are ready to go live.
Kreativt Forum consists of seven creatives who, throughout their entire professional lives, have made a living by meeting people from businesses where they are, and, together with them, shifting attitudes and products from one place to another. And we still do. We’ve set out to make it easy to access the strongest creative minds in Denmark.
Normally, you only meet one of them. Here, you’ll get all of them around your brief at the same time. When that many minds work together, a special space for ideas emerges. A place where energy, experience, and honesty meet and where the results can be felt.
Kreativt Forum was born from the desire to unite creativity and production in one seamless flow. Because when those two worlds are thought together from the very beginning, ideas can quickly be turned into reality, without losing direction, momentum, or edge.
What do you get when you turn to Kreativt Forum?
You come to us with a brief — we ask the questions that make everything crystal clear. You say you’d like to see what we can do, we guarantee that at least four out of the seven creatives in Kreativt Forum commit to delivering at least one creative film concept each.
That usually means more ideas than you expect. We present everything as one cohesive whole, and you choose the solution that hits the mark, both rationally and emotionally. From there, the path from idea to production is short, because production has been involved all along, right there on the sidelines. Everything can be gathered into one single package when you buy into Kreativt Forum, if that’s what you want.
We usually deliver ideas from the initial brief through development and production within one month.
What does it cost?
The budget is agreed in advance, ensuring the ideas are realistic. But since we operate on pure creative energy when developing solutions, the price will most likely be among the most reasonable you’ve seen in a long time.
Morten Kjær
Creative Director & Copywriter
Summary
Senior creative leader with 25+ years of experience shaping large-scale brand communication across Scandinavia and internationally. Former Global Creative Director for a world-leading home furnishing brand (IKEA), and co-founder of an independent creative agency later acquired by a leading Danish production company.
Selected Work & Brand Experience
Led long-running global campaigns for a world-leading retail and home design brand, reaching hundreds of millions of consumers annually. Developed national brand platforms for Denmark’s national railways, transforming everyday transportation into a culturally relevant brand story. Worked with major financial institutions, telecom providers, and public service organisations.
Recognition & Industry Roles
Winner of multiple international and national creative awards, including Cannes Lions. Regular jury member at creative award shows.
Strengths
Brand platforms, cultural insight, leadership, and high-impact concept development.
Birthe Nielsen
Copywriter & Concept Developer
Summary
Highly experienced copywriter and concept developer with a strong focus on language-driven brand positioning. Former Creative Director and agency partner, now working independently across commercial brands and public institutions.
Selected Work & Brand Experience
Developed tone of voice and campaign concepts for Denmark’s national railways, major insurance providers, and consumer brands. Extensive experience working with public authorities, translating complex societal messages into clear and engaging communication.
Recognition & Industry Roles
Award-winning creative work across film and copy. Jury member at national creative competitions.
Strengths
Verbal identity, storytelling, strategic copywriting, and long-term brand thinking.
Ulrik Michelsen
Creative Director & Art Director
Summary
Creative Director and Art Director with a strong background in visual storytelling and humour-driven communication. Experience from leading Danish agencies working with both commercial and publicly funded organisations.
Selected Work & Brand Experience
Created long-running campaigns for a national public broadcaster, shaping popular culture and shared references. Developed brand communication for large consumer brands and transport companies, including Denmark’s national railways.
Recognition
Multiple creative awards for film, print, and integrated campaigns.
Strengths
Visual concepting, humour, narrative storytelling, and brand longevity.
Mikkel Jangaard
Creative Concept Developer & Director
Summary
Concept developer and director specialising in insight-driven storytelling with strong cultural relevance. Background in both agency environments and independent creative ventures.
Selected Work & Brand Experience
Developed behaviour-changing campaigns for public authorities and government institutions, addressing social and cultural topics. Created visually driven concepts for entertainment brands and national cultural organisations.
Recognition
Recipient of jury and audience awards at creative festivals.
Strengths
Human insight, directing, conceptual clarity, and emotionally engaging storytelling.
Kenneth Kaadtmann
Creative Director & Content Creator
Summary
Creative Director working across advertising, content, and social formats. Experienced in building ideas that work in both traditional media and fast-moving digital ecosystems.
Selected Work & Brand Experience Developed
campaigns and content series for Denmark’s national railways, financial service providers, and public transport operators. Created national awareness campaigns for cultural institutions and public organisations.
Recognition
Award-winning work across national and international creative competitions.
Strengths
Cross-platform thinking, content strategy, and modern campaign execution.
James Godfrey
Creative Director & Copywriter
Summary
Internationally experienced copywriter with a career spanning Australia, New Zealand and Denmark. Known for emotionally resonant work that permeates culture, gets talked about, reported on and shared.
Selected Work & Brand Experience
Worked on global and regional campaigns for international consumer brands, travel and tourism organisations, and lifestyle products. Developed communication for public service campaigns with real behavioural impact.
Recognition & Industry Roles
Winner of 12 Cannes Lions and numerous international awards. Frequent jury member and guest lecturer at creative schools.
Strengths
PR driven thinking, strategic copy, emotional storytelling.
Søren Grønborg
Creative Director & Senior Copywriter
Summary
Senior Creative Director specialising in both high-profile commercial campaigns and purpose-driven communication for public organisations.
Selected Work & Brand Experience
Created major campaigns for Denmark’s national railways, combining humour and everyday insight. Worked with government institutions and public authorities on communication designed to influence public behaviour. Delivered commercially driven campaigns for large national and Nordic brands.
Recognition
Award-winning work recognised for both creativity and effectiveness.
Strengths
Strategic clarity, versatility across sectors, and effect-focused creativity.
Mads N. Marstrand
mads@uitchiscratch.com
Jacob Salling-Bjørneboe
jacob@uitchiscratch.com
